Integrative Logic is responsible for all outbound direct-to-consumer marketing efforts for the Cetaphil brand including, but not limited to, versioned email newsletters, versioned promotions, retail integration, consumer segmentation and modeling, interactive development, online media and search engine marketing.

client quote

“Integrative Logic has been a valued business and strategic partner to Cetaphil for 6 years. IL’s ability to execute highly complex data-driven direct-to-consumer marketing programs has created a brand differentiator and in fact has lead to direct duplication from our main competitors. The team at IL is viewed internally more as a strategic resource than a marketing agency and has been brought in to help Galderma with sales force modeling, retail program development and integration, and has seen other Galderma brands take notice and hire the team from Atlanta.”

Ken Ferrell
Galderma Laboratories

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Integrative Logic has proven to be an innovative partner for clients across retail, travel, hospitality, healthcare and financial services sectors. Our goal is to build mutually rewarding relationships, not just for our clients but with them. Current and past partnerships include: