Integrative Logic has been the customer relationship marketing agency of record for Marriott and Renaissance Caribbean & Mexico Resorts and Hotels since 2005. Click on the video above to see some examples of our work.

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We have powerful case studies across the retail, travel and hospitality, pharmaceutical and financial service verticals. To request our full Case Study Package which includes a variety of case studies contact:

Hunter Shepherd

678.638.2615

hunter@integrativelogic.com

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While each client situation and challenge is different, you will find that IL's case studies illustrate our experience in developing multi-channel customer relationship marketing programs based on consumer segmentation, using intelligence to drive messaging throughout consumer-brand lifecycle and understanding and executing programs using multiple variables.

featured case studies

Background

Galderma’s Cetaphil® skincare products have been a favorite of dermatologists and people with sensitive skin for years. Among those who use Cetaphil®, the cleansing products and moisturizers are highly regarded for their efficacy, gentleness and affordable price point. In fact, Cetaphil® users are almost evangelical in their loyalty to the product line, and dermatologists recommend Cetaphil® to their patients with regularity.

Four years ago, Integrative Logic was retained by Galderma to design and develop a strategic marketing program that introduced the Cetaphil® line to new consumers and nurtured the company’s relationship with its existing customer base. Using business intelligence expertise, Integrative Logic leveraged information from the Cetaphil® customer database and designed a complete strategic marketing program focused on the consumer.

The “Skin Care Club” was launched as an online program consisting of personalized monthly emails supported by a dynamic website. Demographic, psychographic and transactional data determine the content of newsletters, direct mail and retail focus promotional emails. From the database segmentation to the online program, to the content and design of communications, Integrative Logic yielded more than 200,000 club members and generated a 15 percent response rate within the first two years.

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Additional case studies

At Integrative Logic, we have keen business acumen of the marketing and operational aspects of organizations, having analyzed literally tens of millions of customers and billions of dollars in transactions to drive business decision-making for our partners. We provide experienced yet innovative thought leadership in direct marketing and CRM. Our goals are always bottom-line focused. Our closed loop process mitigates risk by rigorously adhering to a “test, measure, analyze, prove, apply” methodology. Contact us today to request additional case studies on the following: